Phase 2 Individual Project Assignment Example | Topics and Well Written Essays - 1500 words

Phase 2 Individual Project - Assignment Example Main Responsibilities of Each Role End User The role of end users especially in information technology (IT) system based development is much vital as they are considered to be the ultimate users of new software on a daily basis. It is the end-users who are aware of the data present in the legacy systems. The primary responsibility of the end-users is to directly interrelate with different computer workstations or terminals in order to effectively conduct their assigned work. The end-users are quite able to differentiate between the formal description and constraints among others for performing their work along with informal practices. Furthermore, they are able to convey relevant valuable information to the users’ representatives relating with the process. In addition, end-users may require participating in the activities concerning Quality Assurance as well. Most importantly, periodically developing functional departments is also viewed to be the other prime responsibilities of the end users (Damodaran, 1996, pp. 363-377). Business Analyst The primary function of the business analysts is to develop means in order to cultivate confidence and respect from both the IT and the business aspects of the organizations. A business analyst is required to understand the stakeholders, employees and customers and their needs ought to be served effectively. Contextually, the most frequent responsibility of the business analysts has been viewed to resolve various problems concerning with the processes and the functions within the organizations while dealing with legacy system development. Furthermore, business analysts are required to combine various functions in order to utilize effective technologies for developing the overall operational procedures. A business analyst is liable to monitor the new IT system after its full implementation (Hernandez, 2012, pp. 1-4). Team Leader The role of a team leader is extremely crucial relating to the aspect of project management . Accordingly, it is necessary that a team leader is flexible in managing his/her team members for successfully completing a project. It has been ascertained that a team leader should perform his or her tasks based on the situations rather than being rigid in following his/her own managing style. Moreover, team leaders should be capable of motivating and encouraging his/her project team. The team leader should be able to control the behavior of his/her project team and support them while performing their respective tasks. The team leader should also be able to promote healthy affiliation among the team members and promote effective communication in order to smoothly achieve the organizational goals. It is worth mentioning that smooth completion of a project largely depends upon the activities that perform by an efficient team leader (Roman, 2011, pp. 1-5). Skills Necessary for the Respective Positions Skills Necessary for End-Users Concerning with end-users skills, high level compet encies and experience are required for adopting as well as exploiting effectual decisions. Moreover, the end-users must possess proper knowledge, know-how and power in order to shape the improvement in accordance with the needs of the organizations. At the same time, the end-users should have the willingness and enthusiasm during the course of the IT development in order to seek

(business information system) DIRECT LINE reviews and system Essay

(business information system) DIRECT LINE reviews and system aquisition - Essay Example Beal’s (the IT director for the company) strategy the company focuses on building software systems in house rather than outsourcing the development. Therefore, according to his vision the company can do much better by developing products in house. It enables them to get a better understanding of the work domain and the exact requirements of the product. Similarly, in house development will also help in reducing non functional errors, as most of the performance related metrics would be known prior to the coding phase. On the other hand, recently the company has diverted from its long followed strategy of custom made in house products to buying vendor made products. Hence, the company has started to consider outsourcing as an option for the system development and acquisitions. The outsourcing of software products is proven from the fact that Mr. Beal purchased CRM software named Chordiant from a US supplier. Hence, the two system acquisition techniques by Direct Line are classified as in house development and outsourcing. Both have their pros and cons, their importance can only be justified when both the techniques are applied to a business problem. Sometimes it may seem feasible to adopt in house development while in others outsourcing might prove to be more efficient. There are numerous reasons for employing the in house development approach for software systems. These include efficient use of the programming and IT staff. By ensuring that products are developed in house the IT staff is not episodically involved rather they are involved throughout the development process and later in the support process. Other reasons include a better understanding of the problem domain and the associated work areas. Therefore, by developing systems in house the IT department can solve the problem more efficiently. Another benefit from in house development to the company is that the development is incremental and it can be easily integrated with the existing

Affinity Orientation Discrimination Cases Study Essay Example for Free

Affinity Orientation Discrimination Cases Study Essay Imagine that you are a department manager and you find out that a man you work with has become a woman, or you find out a woman you work with enjoys the private company of woman, would these concepts cause you to discriminate against your employees in the workplace? Analysis of case studies, understanding applicable laws, and recommending clearly defined policies for the workplace will assist with understanding and preventing affinity orientation discrimination. It is important in todays workplace to have an intricate understanding of the difference between affinity orientation and the word sex as it pertains to Title VII of the Civil Rights Act of 1964 (Title VII). The term sex referred to in Title VII represents the gender of an individual employee. Affinity orientation refers to the intimate relationship that an individual may have with another individual of the same gender, or an individuals desire to become the opposite gender, either temporarily or permanently. There are various types of affinity orientation, none of which are protected by Title VII (Bennett-Alexander, 2001 p.243). One example affinity orientation would be a woman who is a lesbian or a man who is gay. It is becoming increasingly popular for men and women to have a surgical procedure performed to become the opposite gender; this too is a form of affinity orientation. Affinity orientation has become a subject of adversity in the workforce as a result of there being little protection against discrimination for employees participating in the various types of affinity orientation. Case study analysis is a method that management can utilize to better understand affinity orientation in the workplace and preventing discrimination. Case Study #1 Michael is employed at ABC Hospital as an operating nurse. Michael had taken a leave of absence from work to have a gender change operation. Upon Michaels return to work at ABC Hospital Michael wanted to be addressed by  the name Michelle. Since Michelle completed the gender change surgical procedures she felt that she had the right to utilize the womens locker room and shower like all the other women employed at ABC Hospital. The male employees did not want Michelle to use the mens locker room because of her gender change. The women refused to share the womens locker room with Michelle, because the women knew of Michelles original gender. At ABC Hospital it is standard procedure for operating room nurses to wear unisex surgical scrubs. Therefore, I do not see the reason why she want use the men locker and shower room. Michelle is not wearing a uniform dress with a cap as a nurse while at work. I feel that she is still considered as a man. Michelle is hoping to file discrimination against her co-workers since having the sex change because no one is accepting her as a female. If she were hired as a male she should not feel discriminatory. I think that she should be accommodated with a locker room and shower that is for either a man or a woman. Case Study #2 Tracy is a lesbian who alleges that she has been denied an internal company promotion due to the fact that her department manager does not want to support her lesbian lifestyle. Mr. Green, Tracys department manager, is accused of discriminating against Tracy by not writing her a letter of recommendation for a promotion. Tracy feels that the excellent yearly performance reviews that Mr. Green wrote for her entitles her to obtain a letter of recommendation from Mr. Green. There are legitimate reasons for Tracys discrimination claim to be denied. Title VII offers protection against discrimination at the workplace; however, Title VII does not protect against affinity orientation in the workplace. There are no federal laws that prevent a person from being fired or refused a job on the basis of affinity orientation. There are however, the First, Fifth, and Fourteenth Amendments to the Constitution of the United States of America, that offer freedom of speech, the right to privacy, and equal  protection under law (Bennett-Alexander, 2001, p.243). Tracy does not have a discrimination claim against her department manager Mr. Green as a result of affinity orientation. Tracys supervisor Mr. Green gave her excellent annual performance evaluations that are more than sufficient enough to apply and expect to be eligible any company promotions. Mr. Green is not obligated to give employees letters of recommendation for promotions, transfers, or applications for employment inside or outside of the company where he is employed as a department manager. The company followed all employee performance review procedures correctly. It is standard practice for companies to place the best-suited candidate in vacant positions. The use of employment evaluations ensures that all candidates are given equal opportunity for job advancements. Should Mr. Green have given Tracy poor performance evaluations on a consistent basis, Tracy may have been able to prove a discrimination claim. It is important to have set policies in place to keep employees informed of what criteria must be met for company advancement or promotions. Employment manuals are a suitable method of ensuring that employees are notified of company policies. In an effort to eliminate future claims of discrimination in the workplace relating to company advancement, Mr. Green should have established set policies regarding letters of recommendation. It is recommended that Mr. Green have the employee manual clearly state that department managers are not permitted to write referral letters for employees applying any positions within the company. The policy would be based on the fact that a letter of recommendation made by a department manager could indicate preference in the workplace and unfair advantage for certain employees. Another option Mr. Green could have implemented would be to permit employees to obtain letters of recommendation from sources outside of the company. Outside recommendations could strengthen an employees resume while not creating the opportunity for discrimination in the workplace. An implemented policy that addresses the importance of an employees ability to meet and  satisfy the requirements of the position would lessen the likeliness of a discrimination claim. Regardless of which position the company takes with respect to letters of recommendation, employees would be advised of company policies well in advance of applying for any positions within the company. Taking precautions in the workplace through the use of implemented policies can eliminate potential discrimination claims. Analyzing case studies, reviewing applicable laws, and recommending policies for the workplace are an excellent method of preventing affinity orientation discrimination. References Bennett-Alexander, D. D., Hartman, L. P. (2001). Employment Law for Business (III ed.) Boston, Massachusetts: Mc Graw-Hill Primis.

Critical Self Reflection Of Social Work

Critical Self Reflection Of Social Work As feminist writer Starhawk said, Only when we know how we have been shaped by the structures of power in which we live can we become shapers (Staehawk, 1988) It is essential for every participant of social activity to know our own complex social locations, social position, and identities. By acknowledge how these factors are processed, we could understand what privilege we has hold and what oppression we are involve in order to improve our capacity for social work and practice anti-oppressively in our daily life. Features of Social Locations Our memberships are interactional, they are come into existence in and through relation to one another. (Ringrose, 2002) Knowing what futures of our social locations are and how they are consolidated and changed by each other could improve the depth of our self-awareness and warning us be critical. People usually ask me questions about my nationality, location of hometown, and my occupation when we start a conversation. Therefore, most of time I am identified as a female student who comes from a developing country of Southeast Asia. Broadly speaking, the reason why these questions have been asked commonly during our communication is because of these social location have a same feature which has a huge impact on our behaviors, accents, appearances. In the other words, they are visible and audible for people to recognized and identify. However, compare with these social locations, my political affiliations, religion are more difficult for others to indentify due to the abstraction of these social locations that make them relatively invisible and inaudible. The influence of these social locations are ideological. They have constructed our ideology, social norm and even have shaped our identity. My social locations are various, I am an oppressor while I am oppressed by others. Unde rstanding these features of my social locations could help me to aware the privileges, powers, and injustice that these social locations have been bought to me and to avoid these unfair privilege, power over and subjective feelings of injustice , in order to share power with others and practice anti-oppressively in daily life. Message of Identity from Society As Aristotle has pointed out in his book Politics, Man is by nature a social animal, (Stagiritis, 2000) human being always has demand to connect with others in order to gain a sense of belonging in society. They have been self-locating, identifying others and being identified base on their experience, education, religion, race, gender and more elements of society during their connection which means that our complex identity have been constructed by these elements. As an individual with multi-dimensional identity, I have been received various societal message in my daily life. Some of these messages are relate to my cultural background while some messages relate to other elements. I moved to a capital city which named Kunming from Shilin (a small town of southwest China) when I was young, for the first few days in my new school I wear the traditional Yi costume as what I did in my previous school in Shilin as an Yi people. However, my new classmates gave me a hard time because of I wear a dress with embroidered totem instead of wearing a normal dress as they did; my teacher punished me to stand on a chair with arms extended upwards in front of the entire school because I refused to take off my bracelet on the weekly assembly. Although I spoke fluently Mandarin and had been raised in an urban intellectual family as majority had, most of students even teachers in my new school shown their unwillingness to communicate with me and used your people to separated me from them. In my understanding, the difficulty to fell a sense of belonging and acceptance (James, 1991) causes the feeling of being isolation, it was a societal message about my identity at that time. The message are conveyed to me by isolating me physically and psychologically from the majority. After receiving the message I started to refuse to wear any Yi clothes and accessories to school because the painfulness from being isolated from normal people was unbearable for me as a teenager. During that time, my identity had been adjusted by following the process which has been pointed out by Smith, moving from unawareness and lack of differentiation to ethnic awareness and self-identification (Smith, 1991). Power and Privilege Our society is diverse in many aspects, such as gender, religion, age etc. These differentiations cause(s) fear, mistrust, and hatred (Uvic, 2004 ) and bring us advantage and disadvantage in our life. What is more, these differentiations have been used as justification for holding belief in the superiority of one way of being over another (Uvic, 2004) . We need to understand what type of power has been embedded in our social locations in order to practice anti-oppressively when we face the inequality and unjustice. Being a twenty-one year-old heterosexual female, I have been experienced power-from-within and power-with due to my complex social locations. As being defined as a young people, there are various resources and opportunities out there for me when I need them such as entertainment resources ,education opportunity etc. These elements provide me materially and emotionally supports to help me increase personal power in order to against the oppression from society. However, I should not feel happy with this unequal advantages because this institutionalized ageism does not provide equally opportunity for elder to take part in meaningful social activity or exercise their capacities in socially defined and recognized ways (Muallaly, 2002) . In order to resist privilege and unearned advantage, I have been participated in a volunteer group which works with elder and to power connect with them in order decrease the influences of institutionalized ageism on elder. Meanwhile, as being a heterosexu al female I have holding many invisible and visible privileges. For example, I will not be judged by people if I hand in hand and walk on street with my boyfriend; my sexual orientation will not be treated as immoral or abnormal. There are many social constructions are built base on the assumption that every individuals sexual attractions are to someone of opposite sex. Instead of seeing these privilege as advantage, we should not only see them as social resistances and avoid power-over in our practice, but also respect and support all non-transitional forms of sexuality (Uvic, 2004 ) by following Queer Theory. These unfair and unearned advantages will resist our society to develop comprehensively, humanely and justly and we definitely have the responsibility to be aware of diversity and never assume people around us. Purpose of Social Work It is essential for social worker to know the purposes of this profession because these purposes are the direction for us and provide clients with a constructive solution when we work with them. When I began this course, in my understanding the purpose of social work was improving the physical environment of individual as in a micro level and promote the justice of society as in a macro level. As my learning about this profession has been processing, my ideas of social work purpose have expanded. According to purpose for this profession which is defined by The National Association of Social Workers, the mission is promote or restore a mutually beneficial interaction between individuals and society in order to improve the quality of life for everyone (Dubois, 2004), this profession assists individuals to create a supportive social system that help clients to achieve their personal goals. Dubois and Krogsrud have mentioned about social work purpose in their book Social Work: An Empowering Profession, they said social workers strived to release human power in order to ensure the well performance for individual and to release social power in order to promote social injustice. ( Dubois, 2004) More specifically, the purpose in Micro level is to enhance clients ability for social functioning and to match individuals with favorable resources. From a macro perspective, the purpose is to stimulate the development of social justice. These purposes are leading entire profession to strive to create an better society. Social Justice Social justice is a key point to promote the fairness and equity in our social environment. Depending on the concept of this course, there are some elements which are necessary for social justice to exist. These elements are: acknowledgment of the connections between social with politic and economy (Uvic, 2004 ), awareness of social injustice, action and movement, fairness of policy, and equality of social opportunity. In order to promote the justice of social construction, I have positioned myself as a participant of social activity who has desire to against injustice and have responsibility to think critically, act anti-oppressively with belief in that everyone has right to share equal physical resources and to be benefited from comprehensive policy. However, there are might resistances stand in my way when I involve activities to fight for political justice and economic redistribution. These resistances could be lack of resources and effect of bureaucratization. In order to avoid the resistance from these two dimensions, I should not be afraid to question the policy and speak out to let government know what is needed by people. Also think and act critically instead of working hidebound. Bridget used her action to examine that everyone has ability to make difference in our society. We shall never give up our goal for working to promote justice in social system. As American social critic James Baldwin said, according to the way people see it, and if you can alter, even by a millimeter, the way people look at reality, then you can change the world. About This Profession Social Work is a profession which attempts to demonstrated the interconnectedness between individual changes and social changes (Uvic,2004). To some extent, the primary purposes could include unpacking the complicity both in societal structure and individual life. This profession should not position itself as an caring and help institution and stay in this image, this profession should stand out to reconnect the political with social (Uvic, 2004 ) and involve the economic redistrubution in order to ensure that everyone has equal worth, opportunity, and dignity in society. There are two questions I need to be answered, first question is how to act anti-bureaucratically in workplace and the second one is what can I do when there is no matching resources for clients. To practice efficiency, I need to get spiritual and technical supports from myself and co-worker, and people around me to point out what I did wrong. This activity from Art Journal helps me to understand myself better and h elp me to know why I choose this profession, it also help me to know what is boundary when I work with clients. Our society is not perfect, to some degree its awareness for diversity, injustice government policy and inequality distribution of physical resources are resisting the promotion of social justice. we have responsibility to understand clearly what our ideology perspective is and what power we have due to our social locations and identities. These could release human power and social power in order to enhance social functioning and social policy. Sometimes it is not easy to have the visible effect for promoting the quality of life to entire society, but it worth us to strive for and fight for. As a Chinese old saying goes: No act of kindness, no matter how small, is ever wasted.

Johnny Five :: essays research papers

The tell 1964 AD: Archeologists that are getting workers to do some digging for Jewish treasures like the monorah in the 'fertile crescent' = Israel. They are in opposition on the ways of the jews, CULLINANE(Irishman) is introduced as main archeologist, in favor of equality, ELIAV thinks women aren't equal and they like it that way. The big find is the CANDLESTICK OF DEATH, nations fight over who gets it, tourist attraction. They integrate the different stories with this quote: "The Hoopoe bird ought to be the world symbol for archaelogists. Us archaelogists also go furiously about, poking our noses into the earth". Also talks about the flints that are found on the dig site that are relating to those of the UR family. Later on found more stuff that showed how much the Old Testament had evolved just in 1100 BC. Cullinane thinks that the Jews right to Israel is of custodianship†¦Ã¢â‚¬ ¦..END: Conclude that Makor was burned around 66 AD by Vespasian. American and Israeli converse about different big topics. ELIAV FINDS A FLINT FROM A HAND AXE SOME 200,000 YEARS OLD, BEFORE HOMO ERECTUS.PLOT *Makor is most charming of the Roman colonies (architecture) in the Jewish kingdom of Israel. *Fall of Rome caused by degenerate Emperors: 1Tiberius 2Caligula 3Claudius *Ongoing thought: if the British had succeeded in their plan for turning Palestine over to the Arabs, Jews would have hated them forever *Should it be Israel or Palestine The tell 1964 AD: Archeologists that are getting workers to do some digging for Jewish treasures like the monorah in the 'fertile crescent' = Israel. They are in opposition on the ways of the jews, CULLINANE(Irishman) is introduced as main archeologist, in favor of equality, ELIAV thinks women aren't equal and they like it that way. The big find is the CANDLESTICK OF DEATH, nations fight over who gets it, tourist attraction. They integrate the different stories with this quote: "The Hoopoe bird ought to be the world symbol for archaelogists. Us archaelogists also go furiously about, poking our noses into the earth". Also talks about the flints that are found on the dig site that are relating to those of the UR family. Later on found more stuff that showed how much the Old Testament had evolved just in 1100 BC. Cullinane thinks that the Jews right to Israel is of custodianship†¦Ã¢â‚¬ ¦..END: Conclude that Makor was burned around 66 AD by Vespasian.

Marketing Changes Your Brain

The reason why I chose the topic for my final paper â€Å"Marketing Changes Your Brain† is because we are constantly surrounded by advertisements on a daily basis to where the government is basically brain washing us from birth to be consumers in this capitalistic society. Also this topic reminds me of one of my favorite professors, Dry. Choc who teaches Sociology at San Diego State University. His lectures were always life changing, and I could tell in the conviction of his voice that he is strongly assassinate about his profession and loves teaching undergrads.One of the main topics of the semester was about consumerism and how it affects us every single day. Statistics show that the average American will come across 5000 different types of advertisements a day (Lecture, Choc). There are millions of ways we come in contact through ads these days including, commercials, posters, covers on food, and etc. What I basically learned in this class was that we should be more aware o f what it meaner to be consumers of Capitalism and to realize how much we have been exploited to be constant consumers.The reason many of us fall for advertisements we see is because many of these companies purposely make their commercials activate a part of the brain's reward/pleasure center. The pleasure center is made up of nucleus acumen's and ventral testament area which the brain receives dopamine (Plotting, Summoning). This reward/pleasure is closely associated when individuals do pleasurable things such eating favorite foods, watching movies, sex, and drugs (Plotting, Summoning).In the module 9 critical thinking, the article explains how the consumption Coca Cola will activate the reward/pleasure center which is another example of why many Americans are addicted to it. It is ironic that Americans in recently years have put so Running head Much money into preventing obesity and childhood obesity yet our government doesn't put any effort into reducing the number of ads we see from these soda companies. Another interesting point that the critical thinking article shows is how smell and auditory senses also have to do with marketing and how we consciously don't even realize it.I can relate myself as when I'm near In-n-Out burger and I can smell the burgers and suddenly want a craving for it. The textbook calls this Subliminal Message where it meaner that our perception is below an absolute threshold where there is less than 50% of it being realized (Plotting, Summoning). Another subliminal message can also be auditory as the text book gives an example of how playing French music will result in people purchasing more French Wine. Subliminal messages can be seen at every store at the mall, such as Hollister.Walk into a Hollister and you will notice how it Just smells like a concreted perfume pit and the ambient lights. However the greatest influences to our brains is culture, another point which Dry. Choc has always brought up in lectures. Advertisement have been a dominant influence in our culture and it is unfortunate that many Americans do not even realize how much our brain is being influenced. Not even Just as adults, advertisements can capture someone at any age. Despite these, I urge many people to make more wiser choices such eating balanced,

Adoption Of ICT In The Tourism And Hospitality Industry Essay

Abstract Information Communication Technologies (ICTs) have revolutionised the travel industry in the last decade. eTourism reflects the digitalisation of all processes and value chains in the tourism, travel, hospitality and catering industries. It emerges as a term describing the entire range of applications of ICTs on tourism and the implications for the tourism value chain. Major opportunities and challenges have emerged and need to be addressed by all industry players. However, the level of eTourism developments varies between regions, countries and continents. The tourism sector is experiencing an acceptance of ecommerce to the extend that the whole industry structure is changing .The web is used not only for information gathering but also for ordering services .A new type of user is emerging one who acts as his or her own travel agent and build a personalised travel package .This research focuses on evaluating the current status of Meikles Hotel Zimbabwe in order to study the adoption of ecommerce applications on the hospitality sector. 1. Introduction Mathieson and Wall (1982) created a good working definition of tourism as â€Å"the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs.† The tourism industry requires a diverse range of information and lends itself well to the support offered by developing multimedia, communication technologies and information systems .The internet provides an extra ordinary connectivity and the ability to communicate efficiently and effectively directly with customers at a reasonable cost .Its potential to generate more revenue is not questionable but is acknowledged as something the tourism industry in developing countries needs. According to the World Tourism Organization 2002, Tourism in many developing and least developed countries is the most viable and sustainable economic development option, and in some countries, the main so urce of foreign exchange earnings. Implications of the Internet and other growing interactive multimedia platforms for tourism promotion are far reaching and alter the structure of the industry. This research aimed to explore the impact of ICTs and the  Internet in particular for the future competitiveness of the tourism and hospitality industry. This paper explores the current state of eTourism development and examines the use of the Internet in the sector. The rapid development and commercialization of Information and Communication Technologies (ICTs) for the travel and tourism industry has prompted hotels and other enterprises in this sector to increasingly adopt these technologies. This is based on the expectation that the new ICT based technologies and processes would lead to an improvement in their operating efficiencies and customer service levels. Buhalis, D. (2003: 77). The ICT based products and processes help the hotels to enhance the operating efficiency, improve the service experience as well as provide a means to access markets on a global basis. Brussels, 2005. Says ‘The use of ICTs is a relevant opportunity for growing and strengthening a local tourism industry, and for the development of destinations economies overall. Specifically ICTs have the potential to increase destination incomes for financing economic and social development’. While ICTs were used in the hotel industry from the late seventies in the f orm of Computerized Reservation systems and Global distribution systems, it was only in the 90s that the ICTs began to make a difference in the hospitality sector. Nowadays the internet has turned into an informative channel providing both individuals and organisations with different types of information making them aware of new tourism and old travel opportunities and offers enabling them to compare the offers, have online purchases and provide feedback. It has also turned into a source for travel agencies and organisations to promote their services and products to their potential customers. As the internet is being used worldwide it was important for Meikles hotel to implement hence the creation of its web site www.meikles.com Meikles Hotel Meikles Hotel is situated in the heart of Harare and overlooks the historic landmark and colourful flower gardens of Africa Unity Square. According to Experience Zimbabwe, Meikles is consistently voted as one of the best hotels in Zimbabwe, Meikles Hotel is a proud member of The Leading Hotels of the World, a prestigious hospitality organisation which represents some of the world’s most acclaimed hotels, spas and resorts. Established in 1928, the organisation exists to meet the needs of discerning travellers and for a  hotel to be recognised by this body, it needs to exceed every expectation and achieve exacting standards of excellence. Executive chairman Mr Onias Makamba says ‘Meikles Hotel has won the prestigious Association of Zimbabwean Travel Agents (AZTA) award for Best City Hotel in Zimbabwe for an astonishing 15 consecutive years’. This award is voted on by AZTA members and is based on feedback given to travel agents by their many clients across the worl d. Problem Definition There have been a lot of changes in the rapid growing world of technology. Changes in the technological world have made organizations to change the way they conduct their day to day business in order to provide satisfactory services delivery. Effective delivery of service is defined by Martin (2004) as providing products and services that bring utility to users and customers. E-tourism is offering significant benefits for organizations that integrate the technology into their organizational information systems. This versatile technology improves information quality and accessibility, increases operational efficiency (service delivery) and enhances effective management (Maamar, 2006). Despite these highly perceived benefits of e-tourism its adoption has been relatively slow in Zimbabwe. Currently, there are no studies which have been carried out in Zimbabwe to identify the benefits and challenges of adopting ICT in the tourism and hospitality industry. Hence it is the ideal time to ca rry out an investigation on the adoption of ICT in the tourism and hospitality industry. Objectives The key objective of this research has been to examine the Adoption of ICT in the tourism industry mainly looking at Meikles Hotel in Zimbabwe .In particular the research examines the level of ICT diffusion in tourism enterprises. Another objective is to Identify the factors affecting E-tourism in Zimbabwe The paper also assesses how eTourism concepts and techniques can contribute towards the improvement of the Zimbabwe tourism competitiveness. RESEARCH QUESTIONS I. At what rate is ICT being adopted in the tourism and hospitality industry in Zimbabwe? II. What factors are encouraging or discouraging the adoption of ICT in the tourism and hospitality industry of Zimbabwe. 2. Literature  review Literature review is a â€Å"systematic, explicit and reproducible method for identifying, evaluating and interpreting the existing body of recorded work produced by other scholars† (Khan, 2008, p.41). The literature review focuses on the impacts of ICTs on tourism and the eCommerce developments in Zimbabwe. It also includes a brief section on Tourism in Zimbabwe which provides the contextual environment that determines the requirements for eTourism in the country. 2.1 ICT Developments and eCommerce in Zimbabwe There are various factors that have affected the adoption of ecommerce in Zimbabwe, these include : Software development tools are still evolving .It is difficult to integrate Internet and e-commerce software with some existing (especially legacy) applications and databases .Special web servers are needed in addition to the network servers, which add to the cost of ecommerce. The Standard June 5, 2011 says the adoption of the multiple currency system in 2009 presented a strong opportunity for the growth of e-commerce in Zimbabwe. It said Zimbabwe now had a chance to catch up with the rest of the world if the financial and retail sectors took the lead. Internet accessibility is still expensive and or inconvenient .Powertel Communications, a government owned internet provider, is one of the 12 POTRAZ licensed Internet Access Providers in Zimbabwe. In June 2014 Powertel mobile broadband price were $50/month .The price of the modem $45.Every Zimbabwean cannot afford these prices. The Fin ancial Gazette 3 Oct 2013 states Despite the growth of the Information Communication Technology (ICT) sector in the country, which has seen internet penetration rising from five to 47 percent in the past five years, the cost of accessing the internet still remains high. The improved internet penetration is largely credited to the ICT Strategic Plan crafted by the then ministry of ICT under Nelson Chamisa. Customers’ attitudes towards online shopping remain skeptical, mainly because of worries about product quality, product delivery, and security and privacy issues (Ghazali et al., 2006; Scott & Scott, 2008). People do not yet  sufficiently trust paperless, faceless transactions .Payment security and privacy concerns are one of the major non technological barriers that prevent consumers from completing transactions online Lack of trust in e-commerce and in unknown sellers hinders buying. Online fraud is also increasing. Some customers like to feel and touch products. They are afraid that if they purchase without actually touching the products they might not get exactly what they ordered. Also, customers are resistant to the change from shopping at a brick-and-mortar store to a virtual store. The lack of stand ­ards in technology and its applications eventually increases the cost of system integration for effective and efficient management in distribution, operation and communication worldwide. Large hospitality corporations have invested to transform their systems into a total netware system; however, small and medium-sized tourism enterprises (SMEs) struggle to integrate the systems due to a shortage of financial sources Factors Determining the Adoption of ICTs In Zimbabwean Hotels There are a number of factors that affect the adoption of ICT in hotels these will be discussed below. In the hotel industry, the geographic location of a hotel has a major impact on its operations and profitability. The geographical location of a hotel would greatly determine the profile of its visitors, the size of its market and the level of competition that it has to face. A hotel will therefore be more inclined to adopt ICTs if it expects the ICT based facilities to either provide greater competitive advantage or to blunt the advantage enjoyed by its competitors considering the characteristics of its customer profile, its market size and the intensity of competition that it has to face. Thus based on the profile of a hotel’s visitors, the size of the market, or the intensity of competition, hotels may differ in their levels of ICT adoption propensity. The market size, in terms of the number of tourists who visit the location, will also be a significant factor that affects ICT adoption , since hotels  in smaller underdeveloped destinations may need to use the internet and other ICT based technologies to a greater degree to reach out to the global population than hotels located in developed destinations. According to Bajaj and Nag (2005) a range of advanced ICT systems such as Decision Support System (DSS) can be applied to gain substantial benefits on practical levels not only by large organisations, but also by small and medium-sized business organisations as well. Bajaj and Nag (2005) argue that DSS integration by small and medium-sized organisations can assist management by generating a set of alternative solution options to management problems of various levels complexities The competition level among the hotels in a location, can also influence the adoption of ICTs. The general occupancy rate in the location is an indicator of the competitive intensity among the hotels in a location. High levels of occupancy rate at a location imply that the competition is low, and the hotels can expect to get their rooms filled with relative ease while low levels of occupancy point towards higher levels of competition to attract customers between the hotels in the location. High levels of competition may prompt the hotels to aggressively use ICT based technologies both for attracting customers as well as to increase the efficiency of its operations. The size of the hotel has an important effect on ICT adoption. Effective adoption of several ICT technologies requires a substantial investment of resources. Lack of resources may affect the inclination of small hotels to adopt costly ICTs and therefore large hotels can be expected to be more inclined to ICTs. Further the risky nature of investing in new technologies may prompt small hotels to wait till the technology has stabilized before investing in it. Another aspect of the hotel size that can influence adoption of ICTs is the inclination to change within the organization. Large hotels have been found to be more resistant to change than small firms. This fact tends to suggest that large hotels are less inclined to adopt ICTs than small hotels as long as the investment required is not a consideration. The scope of activities that the hotel is engaged in can also influence adoption of ICTs. Since ICTs enable an effective integration of activities of an organization, hotels with varied lines of activities would find more use in the adoption of ICTs than hotels with a relatively lesser span of activities. 2.2 Information and Communication Technologies (ICTs) in the Tourism sector The internet has become a key application in the tourism industry. Tourism providers have been using the internet to communicate, distribute and market their products to potential customers worldwide in a cost- and time-efficient way. In fact, the individual company website had become the most important platform for e-commerce, followed by electronic markets. The main focus of e-business processes in the tourism industry has been on customer facing activities and services, i.e. primarily e-marketing and e-sales. Online booking and reservation services were widely accepted among consumers and business travell ers already in 2005. Similarly, online purchasing had become a relatively well-used application in the tourism sector. Parsons and Oja (2013) mention online reservations systems as one of the greatest impacts of ICT on tourism and hospitality sector. Tourism has closely been connected to progress of ICTs for over 30 years. The establishments of the Computer Reservation Systems (CRSs) in the 1970s, Global Distribution Systems (GDSs) in the late 1980s and the Internet in the late 1990s have transformed operational and strate ­gic practices dramatically in tourism .The tourism indus ­try at first focused on utilizing computerized systems (e.g., CRS, GDS) to increase efficiency in processing of internal information and managing distribution. Nowadays, the Internet and ICTs are relevant on all operative, structural, strategic and marketing levels to facilitate global interaction among suppliers, intermediaries and consumers around the world. In this section, we will provide the concepts and definitions of the key terms related to the Internet and ICTs. 2.2.1 Electronic tourism (e-tourism) It is the application of ICTs on the tourism industry (Buhalis, 2003). Buhalis (2003) suggests that e-tourism reflects the digitisation of all processes and value chains in the tourism, travel, hospitality and catering industries. At the tactical level, it includes e-com ­merce and applies ICTs for maximising the efficiency and effectiveness of the tourism  organi ­sation. At the strategic level, e-tourism revolutionises all business processes, the entire value chain as well as the strategic relationships of tourism organisations with all their stakeholders. E-tourism determines the competitiveness of the organisation by taking advantage of intranets for reorganising internal processes, extranets for developing transactions with trusted partners and the Internet for interacting with all its stakeholders and customers. The e-tourism concept includes all business functions (i.e., e-commerce, e-marketing, e-finance and e-accounting, eHRM, e-procurement, e-production) as well as e-strategy, e-planning and e-management for all sectors of the tourism industry, including tourism, travel, transport, leisure, hospitality, principals, intermediaries and public sector organisations. Hence, e-tourism bundles together three distinctive disciplines: business management, information systems and management, and tourism. II.2.2 Computer reservation system (CRS) The 1989 CRS Regulation51 defined a ‘computerized reservation system’ as a system for reserving and booking seats on commercial flights electronically, as well as storage and retrieval of itineraries. Several airlines own and market such systems, which are used by travel agents. A few include: Sabre (produced by American Airlines), Amadeus, and Worldspan. It is a database which enables a tourism organisation to manage its inventory and make it accessible to its partners. Principals utilise CRSs to manage their inventory and distribute their capacity as well as to manage the drastic expansion of global tourism. CRSs often charge competitive commission rates while enabling flexible pricing and capacity alterations, to adjust supply to demand fluctuations. Airlines pioneered this technology, although hotel chains and tour operators followed by developing centralised reservation systems. CRSs can be characterised as the â€Å"circulation system† of the tourism product . II.2.3 Global distribution systems (GDSs) The business dictionary defines a global distribution system as a worldwide computerized reservation network used as a single point of access for reserving airline seats, hotel rooms, rental cars, and other travel related  items by travel agents, online reservation sites, and large corporations. The premier global distribution systems are Amadeus, Galileo, Sabre, and Worldspan. They are owned and operated as joint ventures by major airlines, car rental companies, and hotel groups. Also called automated reservation system (ARS) or computerized reservation system (CRS).Since the mid 1980s, airline CRSs developed into GDSs by gradually expanding their geographical coverage as well as by integrating both horizontally, with other airline systems, and vertically by incorporating the entire range of principals, such as accommodation, car rentals, train and ferry ticketing, entertainment and other provisions. In the early 1990s, GDSs emerged as the major driver of ICTs, as well as the back bone of the tourism industry and the single most important facilitator of ICTs globalisation (Sheldon, 1993). In essence, GDSs matured from their original development as airline CRSs to travel supermar ­kets. Since the late 1990s GDSs have emerged as business in their own right, specialising in travel distribution. 2.2.4 Intermediaries Intermediaries (brokers) play an important role in commerce by providing value-added activities and services to buyers and sellers. The most well-known intermediaries in the physical world are wholesalers and retailers. Traditionally, intermediaries of the travel industry have been outbound and inbound travel agencies and tour operators. However, the Internet restructured the entire touristic value chain, forcing the existing intermediaries to take up the new medium and to develop corresponding business models. 2.2.5 e-Travel agencies ICTs are irreplaceable tools for travel agencies as they provide information and reservation facilities and support the intermediation between consumers and principals. Andreas Papatheodorou – (2006) Travel agencies operate various reservation systems, which mainly enable them to check availability and make reservations for tourism products. Until recently GDSs have been critical for business travel agencies to access information and make reservations on scheduled airlines, hotel chains, car rentals and a variety of ancillary services. GDSs help construct complicated itineraries, while  they provide up-to-date schedules, prices and availability information, as well as an effective reservation method. In addition, they offered internal management modules integrating the â€Å"back office† (accounting, commission monitor, personnel) and â€Å"front office† (customers’ history, itinerary construction, ticketing and communication with suppliers). Multiple tr avel agencies in particular experience more benefits by achieving better coordination and control between their remote branches and headquarters. Transactions can provide invaluable data for financial and operational control as well as for marketing research, which can analyze the market fluc ­tuations and improve tactical decisions Hotels use ICTs in order to improve their operations, manage their inventory and maximise their profitability. Their systems facilitate both in-house management and distribution through electronic media. ‘Property management systems (PMSs)’ coordinate front office, sales, planning and operational functions by administrating reservations and managing the hotel inventory. Moreover, PMSs integrate the â€Å"back† and â€Å"front† of the house management and improve general administration functions such as accounting and finance; marketing research and planning; forecasting and yield management; payroll and personnel; and purchasing. Understandably, hotel chains gain more benefits from PMSs, as they can introduce a unified system for planning, budgeting and controlling and coordinating their properties centrally. Hotels also utilise ICTs and the Internet extensively for their distribution and marketing func ­tions. Global presence is essential in order to enable both individual customers and the travel trade to access accurate information on availability and to provide easy, efficient, inexpensive and reliable ways of making and confirming reservations. Although Central Reservation Offices (CROs) introduced central reservations in the 1970s, it was not until the expansion of airline CRSs and the recent ICT developments that forced hotels to develop hotel CRSs in order to expand their distribution, improve efficiency, facilitate control, empower yield management, reduce labour costs and enable rapid response time to both customers and management re ­quests. Following the development of hotel CRSs by most chains, the issue of interconnectivity with other CRSs and the Internet emerged.This reduces both set-up and reservation costs, whilst facilitates res ­ervations through several distribution channels 2.3 Tourism in Zimbabwe In the past, tourism contributed significantly to the GDP of Zimbabwe, and created many employment and business opportunities for locals in the 1990s. But it has faced a great decline since 2000. A number of Zimbabwean tourist attractions are marketed online by South African companies and they have created an impression to some international tourists that they are located in South Africa. E-tourism has always seemed like a no-brainer for Zimbabwe, as money can be paid direct to hotels and suppliers. But obstacles like the lack of access to communication in remote areas, uncertain electricity availability, high cost of bandwidth, the lack of integrated, real-time reservation systems and local online payment gateways have thus far stymied progress. However, with the arrival of voice and data-oriented telecommunications in some remote tourist areas, there is more access to information via websites by foreign tourists looking for a good holiday resort. In other parts of Africa, arrival o f cheaper bandwidth has lessened the barriers to communication and the world’s Online Travel Agencies like Expedia are showing a real interest in the continent. Ten years ago no-one was talking about online tourism. The tourism trade tended to focus on going to big trade events like World Tourism Markets, with brochures and doing support advertising in key markets. The travel agents tended to suggest where people went and to some extent picked the destinations. As a result, a great deal of the revenues went to large, international hotel chains and not much of the money was retained locally. According to The Zimbabwean (22 June 2011) 56% of travel globally is booked online and the rise of the Online Travel Agents has been unstoppable. These OTAs, as they are known in the trade, include Expedia, Travelocity, Lastminute.com and Bookings.com – who have significant market share in Africa. Expedia has actually opened an office to focus on Africa. It goes on to say In 2005, less than 2% of tourism revenues in Africa came from online booking. In 2010, buoyed by the World Cup, that percentage rose to 5% and looks set to go to somewhere between 15-20% by 2016. The World Cup may have been a one-off boost but it accelerated the growth of online tourism in South Africa. 50% of Americans read an online review before booking internationally and that’s usually  either Trip Advisor or Facebook. (Trip Advisor is now owned by Expedia). Most in ternational travellers have credit cards and increasingly expect to be able to book online for anything from the smallest travel lodge to the largest hotel chain. So what are the barriers? The missing piece was e-commerce. There used to be no route for doing online transactions in other countries in Africa including Zimbabwe. Online distribution by the OTAs requires a reservation system that offers real-time availability. OTAs won’t do business with you unless you have that. In Zimbabwe there are few tourist resorts offering e-commerce reservation and booking services. Shearwater Adventures in Victoria Falls offer online booking and payment services, which have attracted a large number of tourists over the years. The second missing piece was the ability and tools to do online marketing. The companies needed marketing skills, especially with social media. Today’s tourist wants to hear from other travellers (through Facebook and Trip Advisor) and are not that interested in what the hotel has to say. For example, hotel chains Africa Sun and Cresta Hotels have invested in websites and Facebook groups where reviews are easily accessible to prospective tourists. Now that the data oriented communication and cheaper bandwidth is slowly becoming available throughout the country, telcos and ISPs need to focus specifically on those industry sectors that are most likely to make the online transition fastest. It must be possible in the near future for a herita ge site in Binga to be marketed online to the world and attract visitors. 3. Research Methodology To fulfil the objectives of this research a number of methods were used. Both primary and secondary data were therefore essential. Given the dynamic nature of the subject area, multiple primary research approaches were adopted, including both qualitative and quantitative methods (Phillip, 1998). Bryman (1998) explains that the two methods are complementary rather than competing, especially for exploratory research. The researcher made use of the internet and some library books to carry out the research and establish the solutions to the research objectives .First a qualitative approach was adopted in order to enable the appreciation of all aspects of the subject and to develop a set of the most critical variables  to be included afterwards into a questionnaire. The main objective was to objectively establish the level of eCommerce and the on-line representation of Zimbabwean tourism. The second stage involved semi-structured interviews aimed to elicit critical issues and to explore the key factors that determine the development of eTourism in Zimbabwe. In-depth interviews are considered as the most appropriate method to obtain information about perceptions, attitudes and beliefs. Judgmental sampling was employed and interviewees were selected as pioneers in eTourism in Zimbabwe, as determined by their online presence assessed in the previous phase of the research. Owners and marketing managers of organisations that run innovative web sites, as demonstrated by the methods used to interact with their clientele, were targeted and an interview was requested. The sample was chosen to include interviewees who would be informed, reflecting their particular experience and outlook on the research area. Twenty five telephone contacts were made and 28 interviews were finally conducted, which resulted in a 51% response rate .The reasearcher also made use of the questionnaires. The questionnaires designed by the researcher had both open ended questions thus allowing a respondent to fully express the answer and closed questions which only provided simple choice of answer such as yes or no. Questionnaires were used by the researcher because they saved time and they were an inexpensive way of surveying a cross section of people. Questionnaires allowed the researcher to guide the respondent along the lines regarding the topic under study and responses obtained from closed ended questions are easy to analyze. Questionnaires allowed the respondents to give freely the confidential information since the respondents were not required to disclose their identity. The researcher favoured the use of questionnaires because the analysis of data from close-ended question was easy. However data collection through the use of questionnaires required a significant commitment, expertise, time and material resources. The researcher also noted that questionnaires were highly inflexible as they gave no room to rephrase questions, furthermore, some questions remained unanswered and it affected the research findings. The researcher used simple wording in the questionnaires so that the respondents would not fail to understand the questions, that is, the researcher used simple wording to elaborate the meanings of what was being asked and required. The researcher also used face to face interviews. The researcher employed structured interviews to obtain detailed and specific information from the Minister of Tourism and Hospitality Mr Mzembi. The questions presented to the Minister sought to determine the factors affecting adoption of ICTs in Zimbabwean hotel and also how far Zimbabwean hotels are in terms of adoption of ICTs. The interview also sought to discover challenges to implementing ICTs and compliance at different hotels. The interview process proved time consuming and required persistence since the honourable Minister was a busy person and he was not easily available. The actual interview session had a length of 15 minutes due to the Minister’s busy schedule. To avoid inconveniences, an appointment via e-mail and telephone call prior to interviewing visit was made. Goodman (2003) states that certain biases exist due to the tendency by the interviewer to ask wrong questions and be supplied with answers he expects to get. The researcher eliminated such errors by avoiding leading questions and taking a listener approach instead of providing suggestions. Probing was only applied as a means of seeking clarifications. This technique was used because interviews are highly flexible and the researcher was able to rephrase the questions to make the respondent understand better. Dennis (2003), states that an interview is whereby the researcher and the respondents discuss verbally with each other either face to face, over the phone or over the internet. Interviews allow probing on open ended questions, clarifications on ambiguous questions and sequencing of questions is easily changed. However, the researcher noted that interviews were costly to run in terms of money and they are time consuming because the interviewee was a busy person hence the need of an appointment and the need of a telephone call reminding the interviewee about the appointment before the  time. The researcher also noted that the interview failed to give anonymity to the respondent, hence, there was a greater chance of being given biased information. RESULTS Eight hotels participated in the survey Meikles hotel, Holiday inn (Bulawayo), Victoria falls, Regency Fairmile, Kadoma hotel, Midlands hotel. At the outset the author quotes from a number of previous reports, which indicate that ICT has not been implemented effectively in the hospitality industry Evidence from the literature review has shown that there are a number of factors, which affect technology adoption. These factors include organisational readiness, external pressure, internal expertise, support of owner or manager, user participation, efficient and effective use of any external expertise. The barriers which were uncovered by the research: IT management training, dependency on outside experts and size and scale of enterprise are all directly related to the ‘other’ factors which influence ICT adoption. The level of significance of these barriers varies between the tourism sub-sectors surveyed. This study has added new knowledge in terms of the significance of a n umber of further barriers to ICT adoption. They include peripheral or rural location, security concerns, cost issues, lack of capital, and personal background of the owner manager. A closer analysis of findings has revealed that although technology is available, some of it is obsolete or not necessarily functional. Hotels possessed various outdated versions of software packages which did not seem to serve them well. . The mode of Internet bookings is an important determinant of their success. A lot of Internet booking systems generates a booking in email format rather than integrating into the hotel’s reservation system online. This obviously limits the usefulness of these systems. DISCUSSION The adoption of ICTs at Meikles Hotel is proving to be growing fast; this was noted by the stakeholder preparedness to harness it. Meikles hotel being a  five star hotel recognised internationally, this pushes them to move along with technological changes. Meikles hotel is interested in improving in their service provision through the use of e-commerce, and the results of this study show that this is being done at a fast pace. The top management at Meikles hotel are quite literate hence the adoption of ICT is faster compared to other hotels .The C.E.O is a holder of an honours degree in Computer science .Although the use of ICTs has not yet revolutionalised Meikles Hotel’s service delivery; it has changed how some services such as bookings are being done. Meikles hotel has a website developed and maintained by an inhouse programmer .Their website is user friendly and they have all the information that one needs about the hotel. Meikles hotel started offering wireless network services to guest in 2006.They use Fidelio management system which integrates all the information from the reservations, banqueting, finance departments and the restaurants. They use point of sale systems. CONCLUSION It can be noted that the adoption of ICTs at Meikles Hotel is proving to be growing fast and it has been done to a very large extent. 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